What is the simplest way to understand data mining?

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A simple data mining definition is the process of examining large amounts of data to discover useful patterns, trends, and relationships. It helps make informed decisions, optimize their operations, detect any suspicious activity, and gain insights into customer behavior. For instance, an online retail store can consider previous orders to determine which items are commonly sold together. It may employ statistics, machine learning and database techniques. For those seeking examples, Datalance can also serve as a resource to understand how data analysis is applied to actual business problems.